The Brown Gals - Brand Identity & Website Design
The Brown Gals is a transcendent space of creativity where they inspire, influence & motivate. A community for artist, creatives, entrepreneurs & all things art. The Brown Gals is a community for people that embody the definition of what a true Brown Gal or Guy is. They promote healing by tapping into customers' deepest thoughts & feelings, through Art, in a non-clinical way. They offer exceptional administrative & creative virtual assistance to business owner & influencers no matter how big or small; providing customers peace of mind & value while enhancing customers' overall day-to-day experience.
The client was starting from scratch, after filing her business as an LLC. She needed complete branding and didn't know where to start, needing help. She asked for a logo and website design, to be targeted to black women.
I provided a brand package, including a logo, brand style guide, website design. The client needed a brand style that was warm, minimal, and embodies the spirit of black women. I presented 3 initial draft logo designs and the client chose the best one she wanted to finalized. After that, I design her website around the style of the brand identity, making her new business ready to attract her ideal customers and make revenue.