After my consultation and brainstorming with my client on her vision, I created a mood board that represented the style, vibe, and personality of the brand that the client approved. From there, I did research on competitors and Miami aesthetics, resulting in me designing 4 logo concepts that were later revised and finalized to the client's satisfaction. Within the full brand identity, I created the logo variations, brand colors, patterns, signage, stationery designs, social media branding, packaging designs, and brand activation.