LiveStyle - Brand Identity & T-Shirt Design

Client, 2020

Live'Style Apparel is a clothing brand dedicated to living streamers. Selling trendy graphic t-shirts, pants, accessories, and other clothing to help bring awareness and support to live streamers and even content creators in the digital world.

The Mission

The client was looking for a three-dimensional logo with a dolphin blue metallic color and ring light, symbolizing live streaming. This was a logo re-design to refresh the brand and appeal better to the Live'Style demographic being content creators.

The Solution

Learning about the client, apparel business, demographic, and visions with the help of my questionnaire and consultations, I presented multiple versions of logos. These logos are creative ways how the ring light and smartphone are integrated into the lettering. We went through a series of revisions until the logo was made efficient and the client was satisfied.