I got to know Amy-Lei and her business by providing her with a questionnaire, and a series of questions to get a better understanding of her business, competitors, vision, etc. I researched beauty cosmetics, competitors, beauty brands black women shopped frequent, and logo examples Amy-Lei was inspired by, drafting 4 logo designs using different fonts and logos styles. Without hesitation, Amy-Lei chose logo design #4 which is now the face of her A'lei Beauty brand.