Brand Style Guide Package

Service Description

Brand style guide are essential for maintaining consistency across channels. They define your brand and set the foundation for growth. Iconic brands know exactly who they are and deliver a seamless experience across every touchpoint. Documenting your brand style guide protects your brand from misinterpretation and inconsistency. It also helps clarify details and get rid of outdated ideas. Your brand style guide should adapt as your company changes and grows. They standardize color, font, logo, tone, image styles, and more. While they might seem limiting, guidelines actually allow for more creativity within a framework. Don't start from scratch each time; use brand style guide to create a cohesive and strong brand. What’s included: - 1 Hour consultation - Business questionnaire to better understand your business, goals, brand identity, competitors, vision for design(s) & more! Logo Design - 3 horizontal logo options - 3 FREE revisions limit per design ($25 fee per revision after you passed the limit) - Horizontal Logo (Primary) - Vertical Logo (Alternative) - Submark Logo (Icon) - Logo variations (including black & white) - Color Palette (up to 6 colors)+ Patterns (up to 2) - Typography (up to 3 fonts) Brand Style Guide - Guidance on logo usage - Brand essence and characteristics - Writing and copy guidelines including tone and voice and grammar rules - Links to other brand resources and contact information for the brand team - An overview of the visual expression and how to use visual elements - Typography rules (e.g., fonts, type size, and line height) - Illustration, icon, and photographic style overview - Color palettes - Grid templates and white space rules See if your questions are already answered, plus clients must read the Terms & Conditions/FAQS at www.alexisfowler.com/terms. *50% Deposit, questionnaire & signed agreement are required to start a project. Turnaround time: 1 week Limited spots are available.

Cancelation Policy

Deposits or unused hours are non-refundable for all services. Clients can reschedule a consultation 24 hours before the scheduled time to avoid loss of payment. Once the designer starts your service, refunds are not accepted if paid in installments or in full. Act immediately before the designer starts the service and a refund may be issued. Read terms & conditions at www.alexisfowler.com/terms.

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