Brand Strategy Workshop

Service Description

This interactive workshop is designed to help businesses establish a clear and strategic brand foundation by defining their core identity, positioning, and messaging. Through guided exercises and discussions, participants will leave with a solid blueprint to build a cohesive and impactful brand. Who Is This For? - Startups & entrepreneurs building their brand from scratch - Businesses looking to rebrand or refine their brand identity - Creatives, coaches, and service providers who want a stronger brand presence Why This Workshop? - Provides clarity & direction for businesses - Helps brands stand out & connect with the right audience - Ensures consistency across all brand touchpoints - Sets businesses up for long-term success WHAT'S INCLUDED - 1-hour discovery consultation - Half day session (3 to 4 hours), Full Day (6-8 hours) or Multi-day session (2 to 3-days) - Client brainstorm - Business questionnaire to better understand your business, goals, brand identity, competitors, vision for design(s) & more! - Brand strategy workshop - Brand strategy workbook/template - Consultation recap & action plan - Format: virtual or in-person (if applicable) - Customizable to fit specific business needs - Brand Strategy Summary (Key Takeaways & Action Steps) - Ideal Client Persona Worksheet - Brand Messaging Framework - Recording & Notes (if virtual session & available) - Files provided: PDF, JPEG ADD-ONS - Extended Session (Additional 30 mins) – +$75 WORKSHOP OUTLINE Phase 1: Brand Discovery (60-90 min) - Understanding Your Business & Goals - Identifying Core Values & Brand Purpose - Crafting Your Unique Value Proposition (UVP) - Analyzing Competitors & Market Positioning Phase 2: Brand Identity & Positioning (60-90 min) - Defining Your Target Audience & Ideal Client Persona - Establishing Brand Personality & Tone of Voice - Crafting a Strong Brand Messaging Framework - Differentiation Strategy: What Makes You Stand Out? Phase 3: Visual & Verbal Identity (60-90 min) - Logo & Visual Identity Exploration - Brand Color Psychology & Typography Selection - Taglines & Key Messaging (Slogans, Mission, Vision) - Social Media & Marketing Consistency Phase 4: Brand Strategy Blueprint & Execution (60-90 min) - Defining Your Content & Marketing Strategy - Brand Touchpoints & Customer Journey Mapping - Guidelines for Consistency Across Platforms - Next Steps & Action Plan *Payment and a questionnaire are required to start service. Limited spots are available.