Unique Lifestyle - Logo Redesign

Client, 2021

Unique Lifestyle is a clothing company, curated from Unique Zayas, an R&B/Pop singer from Bed Stuy, NY, who brought a fresh sound to R&B with rock, pop, and urban influences mixed in.

The Mission

The client started his new clothing line from scratch and needed a new logo to represent the brand. He was looking for a logo that symbolize Unique's rockstar, Brooklyn, and edgy style.

The Solution

I created several logo drafts that would go great with his style and he ended up picking the redesigned logo for his original brand, adding lifestyle underneath.