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My Melanin - Brand Identity & Product Labels
Personal, 2017
My melanin is natural, organic, sustainably-produced goodness, made with love for you and your body. Inspired by my own kinky, curly hair and melaninated skin, My Melanin is about acceptance and empowerment - a personal care and beauty line developed for women of color who love their natural beauty.
The Mission
In the west, there's a small percentage of products that are made for the African diaspora to take care of and maintain their natural hair, in which this void needed to be filled.
The Solution
Creating a brand identity and product labels that connect with African American women & the diaspora, with textiles, ingredients colors that are well familiar to our community.