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IHL Group - Photo Editing & Packaging Design

Client, 2024

IHL Group was established in 2007. Since it opened its doors, IHL Group has securely positioned itself as a recognized manufacturer and wholesaler with its North American and global presence across all major channels.

The Mission

IHL Group wanted to test my design capabilities, photo editing and creating packaging for their two brands.

The Solution

I edited the raw photo of the woman; removing blemishes, and unnatural shadows, also setting the white balance before creating a French Affair hangtag, which I gave a new design style. Then I created an innovative packaging style with the Aeropostale brand, making the photo provided as the eye-catching visual to draw the target audience and styling the packaging to be soft and feminine, using holographic foil to make important elements stand out.

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