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The Mission
IHL Group wanted to test my design capabilities, photo editing and creating packaging for their two brands.

The Solution
I edited the raw photo of the woman; removing blemishes, and unnatural shadows, also setting the white balance before creating a French Affair hangtag, which I gave a new design style. Then I created an innovative packaging style with the Aeropostale brand, making the photo provided as the eye-catching visual to draw the target audience and styling the packaging to be soft and feminine, using holographic foil to make important elements stand out.

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