Glo By Gloria - Brand Identity

Client, 2020

Glo by Gloria is a black-owned beauty business, based in New York, providing wig/bundle rejuvenation and hair products. Glo By Gloria provides edge control and satin bonnets, also services to help maintain hair units for black women.

The Misson

The client reached out in desire to have a logo design that was elegant, dainty, and pink to honor breast cancer and some shine to it. A logo design visually communicates that it is a hair business, appealing to her demographic who love glam and beauty.

The Solution

I got to know the client, her business, demographic, competitors, and visions with a questionnaire and consultations. I provided 4 logo designs for the client to choose from and logo #1 was chosen. This logo has been the face of the brand since then and attracts the ideal customers for Glo by Gloria.