Finesse Your Fitness - Brand Identity
Finesse Your Fitness is a black-owned fitness business, that helps the black community into a healthier lifestyle with extreme hip-hop workout routines. An energetic and community-based business, that aims to inspire and keep our community strong health-wise by combining fitness and hip-hop music.
The clients desired a logo design that embodied extreme hip-hop classes like their competitors, along with marketing materials to include with their fitness classes.
In the beginning, the clients shared with me logo examples of extreme hip-hop competitors that were very masculine. After getting to know the clients, their business, and their demographic, with my questionnaire and consultations, they needed a logo that was more feminine, bold, and energetic. I presented them with 3 logo designs of the "Finesse Your Fitness" name, creating a pulse with health, fitness, and music icons connecting. After a few revisions, I was able to make their vision come to life. This logo design symbolizes thriving women becoming their best versions of themselves through health, fitness, and music.