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The Mission
Amy-Lei was beginning her startup company, A'lei Beauty, desiring a better logo than her original logo, which she described as a shamble. She wanted a logo that was feminine, sleek, and timeless that appealed to black women.
The Solution
I got to know Amy-Lei and her business by providing her with a questionnaire, and a series of questions to get a better understanding of her business, competitors, vision, etc. I researched beauty cosmetics, competitors, beauty brands black women shopped frequent, and logo examples Amy-Lei was inspired by, drafting 4 logo designs using different fonts and logos styles. Without hesitation, Amy-Lei chose logo design #4 which is now the face of her A'lei Beauty brand.
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